A logo can take many different forms, from images to words and symbols. It is used to mark everything related to a given brand and its design must meet certain criteria. What features should it have in order to be considered as a good logo?
As it happens in life, the most effective solutions often turn out to be the simplest ones. In the case of a logo the same applies – simplicity and minimalism significantly increase the value of the logo and make it universal. What does it mean? For example, a simple logo will look good both on a company ballpoint pen and on a big billboard, standing by the roadside. Such a sign will not lose any value when it is reduced to a minimum size and the other way round, too – printed on a large surface will not be difficult to receive. Besides, a simple logo is much easier to remember and recognize.
Your logo should be universal enough to be easily used in different ways and to be easy to place on different media. You will probably want to prepare business cards, letterheads or promotional gadgets with your brand’s logo, so this aspect should also be considered when deciding on a given project.
The logo should be unique. It cannot imitate the competition. It is supposed to give the brand a personal character. In today’s brand-filled marketplace, finding a way to stand out may seem like a big challenge. First of all, you should follow the principle – Your idea should be different from your competitors’. Without a distinctive logo design, it may turn out that potential customers will have difficulty recognizing the brand and may confuse it with other companies, which may cause them to choose a competitor’s product instead of your product.
A logo cannot just be a pretty stamp that fits everything. There should be a deeper meaning behind its existence. When creating a logo, one should remember that it should be a determinant of the Value of a given brand, its philosophy and everything it wants to communicate to customers. At the same time, the message of the logo should be clear, so it is better to avoid decorative elements that do not add any value.
Abstractedness and symbolism
Abstract and symbolic signs consist of an incomprehensible reconstruction of an idea. Due to their indeterminacy, they are often based on various shapes or figures. Abstract signs offer free opportunities for creativity. On the other hand, they can be less effective in establishing contact with the audience, because the images used on them are not immediately recognizable. In addition, it is difficult to find a unique, proven solution.
Creating a logo that will be unforgettable may seem complicated, but it is particularly important. A perfect logo should work in such a way that a person who has only seen it once should be able to remember it enough to describe it to someone else. It is not the easiest feature to give, but it is certainly Highly valued enough to make sure that our logo makes a good first impression and will be remembered by the audience for a long time.