Everything circles around appearance. Consumers require the online store to be clear, easy to navigate and user-friendly. Customers of e-stores often act intuitively and abandon the page when it is illegible and ugly. If we start an online business or already run it for several years and are looking for a way to increase turnover – it is worth considering Enriching or Refreshing the graphic design of the store.
What is RWD?
The RWD template standard is the solution to standardize the appearance of Content on websites. These three mysterious letters conceal a real revolution in the online store market. In a nutshell, RWD (Responsive Web Design) is a way of building websites, placing Content and designing elements so that, regardless of the user’s device (smartphone, tablet, computer), the Content looks identically and is perfectly legible.
Of course, due to various restrictions, less information will fit on the smartphone screen, and more on the 24-inch monitor. This is the job for RWD to Reduce the differences and increase the readability and ergonomics of using the site.
A separate mobile garment is a thing of the past
Trends in recent years clearly indicate that the number of customers using mobile devices is increasing. Although they don’t have to make purchases using a smartphone, they often browse product cards on it to search some interesting information. After reviewing the offer, they come back home and make their purchase on their laptop. That’s precisely why the store administrator should always make sure that the page displays correctly on all devices. At the beginning of the Mobile revolution, special, mobile dedicated page templates were used.
Why should a new online store have the RWD?
The main advantage of the store website using the RWD is readability. Thanks to this, it doesn’t cause problems for users during its display on mobile devices, in addition, it’s still attractive due to its visual consistency. From the administrator’s perspective, this means that potential customers will be happy to browse the online store on a smartphone, as well as using e. g. a laptop, which Increases the chance of gaining a larger, loyal group of users. RWD also brings additional financial and time savings in terms of configuring the appearance of the store – instead of two separate templates that the owner would have to order from a graphic designer or develop, there’s one in which the owner can make all the modifications.
How much does an RWD online store cost?
The cost of running an online store consists of several factors, i. e. license for the application, server, domain, etc. One of such items is also the graphic design, which is often custom created. If from the beginning we are thinking about launching an online store in the RWD version – such a solution will be definitely cheaper than preparing two separate templates for the main and mobile version. Thanks to the unified design, the cost of managing the store is also Reduced, because changes in prices, promotions and Content are prepared within one website.