Although life – and work – seems uncertain right now, there will come a time when current restrictions are lifted and businesses begin to open their doors to customers once more. When this happens, the first priority for a company will be to let its customers know that it’s back to business as usual. In times gone by, this would be done by emails sent from a business’s own address, however, these days, most companies use an Email sending tool such as Moosend or Get Response.
The benefits of email templates
If you’re familiar with these kinds of tool, you’ll know that they offer different templates for their customers to choose from. Templates allow a business to make sure that all of its email communications are uniform, consistent and free from errors. What you may not have thought about is the fact that somebody has to design these templates – and, that they get paid for doing so; often up to $899 per template for business use. So, how do you make money from email marketing templates?
Designing the future of email
When designing an email template, you need to think about a number of factors including:
- Titles and subtitles
From here, you can then start to think about your actual design. As this is a hugely competitive market, you’ll want to set yourself apart from the competition by offering something Really quite special.
You’ve got mail
Once you’ve got a killer email marketing template designed, you will of course, need to figure out how you’re going to sell it. First, you’ll want to get yourself a landing page which is where you’ll be sending your customers to. This is a page separate from your website which will mirror the content that you’ll be including in your advertising and marketing. As your primary customer base will be businesses, you can reach out to managers and marketers as follows:
- Email – One of the best ways of showing off your skills is to get in touch with businesses by email, laying out the benefits of using your designer templates.
- Social Media – In 2020, pretty much every business is on social media; which means that you’ll need to make sure that you are too. Get yourself a really engaging page and join groups and forums for some really good networking opportunities.
- Paid Advertising – As well as social media advertising and PPC, you can also reach out to local newspapers and regional magazines to reach a larger audience.
If you have design skills and just a little bit of technical expertise, it’s possible to make some decent cash from designing email templates as long as you’re prepared to put in the work. To succeed in this competitive market, you’ll need to brand yourself professionally if you want customers to take you seriously – and pay you the big bucks!