Content marketing and SEO are interesting subjects for a SEO specialist. The content marketing has a wide array of uses as a support for SEO actions. It only brings profits, however, if it’s adequately prepared and implemented. Plus it can go both ways. Poorly developed and published content may lower our website’s ranking. And it’s all about giving it some boost, after all.
Content marketing and SEO: contents on the website support SEO actions
- Placing keywords in the content
Content marketing was pretty much created for placing naturally sounding key words and phrases in it. We can, or actually have to, place them in the content of an article or a blog entry, in the headers, in the title, in the image names (the ALT attribute), as well as in all metadata (title, URL address, meta description). For that purpose, it is necessary to perform a keywords selection.
- Adding links
Different types of contents make it possible to post naturally looking links in them. It applies both to linking within our website or store, as well as placing links that lead to our website. For example, you can order a Sponsored article published on a website in the industry that usually allows to place 2-3 outgoing links in the article’s content. What do you get? Naturally looking outgoing links placed around an interesting article on a topic that relates to your activity.
When it comes to internal linking, running a corporate blog related to your company makes it possible to publish interesting entries and place links in them to other contents on the website. As a result, the user spends more time on it on average, and there’s a huge chance that they will check out your offer or buy something.
It’s a good idea to place interesting videos in the contents published on the Internet, like tutorials for example. Why? Because they increase the average time spent on the website, and as we know, that is one of Google’s ranking factors. On top of that, by putting up videos, you attract the users’ attention and there’s quite a chance that they will return to you, increasing the traffic on the website.
Creating valuable and unique content
Unique website content is one of Google’s key ranking indicators. If you’re into the subject of Content marketing and SEO, you’re certainly aware of that. An algorithm, when scanning a website, pays attention to the text uniqueness level, its length, keywords present etc. All of that impacts the position later. The more of such interesting and unique content on the website, the higher it gets rated by “robots”.
Good article optimization
Search engine optimization of a website is another one of Google’s ranking indicators that is commonly known and shouldn’t be ignored. Quite the opposite – it’s a good idea to use it for our benefit. How? Through content marketing! Large amount of properly optimized blog entries, store category descriptions, contents on a corporate website’s pages and the like translate to a better overall ranking of a website, and in turn – its higher position on Google.
Ability to distribute texts
Content marketing provides a huge number of Distribution channels for already existing content. Which means – once a blog entry gets written and published, we can then share it on social media channels, and not just on our own fanpage but also in themed groups. Other places that allow pasting links to our articles are different types of message boards, themed websites, comments under other articles etc.