The anchor should be diversified in many regards on every website. On top of that, it is necessary to make sure to keep the subject matter relevant to the content of the website linked.
Diversified anchor text
Most Internet users searching for a specific company decide to enter phrases related to a particular city or town into the search engine. So if we want to succeed, we should try to create the adequate number of anchor text links that would contain the most important Key phrases. We should focus mostly on them, so that the potential clients can reach our website and use our products or services.
Remember about the writing length of a clickable anchor text link
A principle of SEO says that an anchor should not exceed 60 characters. SERP results show us that much better SEO results are achieved by shorter links. If the character count limit is exceeded, it doesn’t contribute to blocking proper reading and interpreting of the link.
It’s the value of a particular word in the link that gets lower. There is ongoing research related to the Width of keywords, with all online search engines taken into account. It is estimated that the highest value in link popularity is achieved by every Short key link.
Anchor text structure according to the principles of SEO
An anchor text should contain keywords, including those related to the website’s subject matter. In such case those phrases get adequately positioned, while also appearing on an external and internal Web page. As we have mentioned, its length shouldn’t exceed 60 characters with spaces. It contributes to more effective website optimization by selected words. It is estimated that the less words, the stronger the anchor text.
It is the best for it to show up on the very top, in the body section. There shouldn’t be too many anchor texts on a page. That’s because spam contributes to lowering a website’s value in search engines. A link should also stand out – be visible thanks to using the right color, like blue. An alternative solution could be underscoring the link.
Take care of key phrase optimization in an anchor text
An anchor is a content that moves us to a different website. In order to ensure Proper optimization, it is important to achieve the highest position for selected keywords. Internet search engines change their algorithms, but we still use SEO principles that allow us to improve the value of certain Key phrases to search engines.
We need to make sure that the keywords are contained in the address the link of an anchor text leads to. They also need to be present in important elements of the website, such as the title or the remaining H1, H2, H3 headers. It will contribute to enhancing their value, which will be positively interpreted by Internet search engines.
An anchor text in a TOP ranking
A website gets a TOP ranking from SERPs by utilizing several measures. Calculating the popularity of a website also depends on the quality of anchor texts that were used for its SEO.
A search engine evaluates an anchor text in terms of the linking and linked page, which is based on the authority. Another very important thing is the history of a particular domain, as well as its rank, or the current position in the SERP marketing.